8 Desperately Weird Vince McMahon Promotional Tactics
2. In Your House
Believe it or now, WWE used to promote only a few three hour pay-per-views every year. But Vince wanted to increase that revenue stream, so he decided to add a few more shows to the calendar. Knowing that making fans pay full price every month was a lot to ask for, we were given two hours shows instead of three, along with a lower price tag, and less exciting matches.
To get people interesting in these new shows entitled "In Your House", Vince thought it would be a good promotion to give away a freaking house! One random person who ordered the pay-per-view would win said house, and they were called live on-air by Todd Pettengill. That winner? An 11-year-old kid.
Since kids probably shouldn’t own homes in the state they don’t live in, his family sold it and made $175,000. And despite the events still being called In Your House, another house was never given away.