Not only did Dixie start off with very little basic knowledge of the business, she immediately established herself as a figure of hate for wrestling fans everywhere, publicly likening her promotion's fanbase to the Steve Carrell's '40 Year Old Virgin' character. Another PR disaster came after the ill-advised decision to promote an #AskDixie hashtag on Twitter inevitably backfired, one which inevitably resulted in swathes of abuse from disgruntled fans. Carter then went on to establish herself as a major onscreen figure. First appearing as a good-natured face, then an evil authority figure in the mould of Vince McMahon, Dixie has lowered the quality of her company's televised product for the past couple of years now. Her feud with MVP (of all people) for control of the company was bad enough - a programme which the former WWE midcarder perhaps didn't take entirely seriously - but even after "losing" her position as director she refused to step away from TV screens. Dixie's next rivalry was with the Dudleys, who eventually gave the fans a small degree of satisfaction by putting her through a table. Now, as TNA continues to die a slow death, the promotion simply must correct these major problems or face its demise. Unfortunately, with Carter at the helm, this looks an unlikely prospect.
