8 Reasons WWE Is Wrong To Ditch Single-Brand PPVs

The first casualty of dual-branded pay-per-view events will be meaningful midcard feuds getting the chance to shine on a big stage. If the brand split remains in place, the WWE roster will be battling over a significantly diminished amount of airtime on PPV shows.

There are nine championships currently up for grabs on the main roster and so, if all of them are contested for, that fills up a three hour show to an uncomfortable degree and even leaves the epic length of a four hour event looking slightly over-stretched.

The best wrestling feuds are those built on personal issues rather than the simple notion of trying to win a championship. Those feuds are particularly relevant and important for the likes of Bray Wyatt, Tye Dillinger and Baron Corbin, who are treated as major performers but often spend time outside of any of the title pictures. If these wrestlers do not get the chance to work on pay-per-views, it becomes much harder for fans to buy into them as future main eventers when the company decides to give them a push.

Brand split logic dictates that a thinner roster means everyone gets time in the spotlight. That doesn't hold up when that spotlight becomes smaller and more crowded.