2. Brock Lesnar
In one of the most famous refusals to lose a match in the history of the business, Steve Austin vetoed the idea of losing to Brock Lesnar on an episode of Monday Night Raw. Sure, Austin may have handled this in the wrong way after all, wed constantly hear about how he took his ball and went home but he was totally justified in raising his concerns. Austin was the highest-drawing superstar in the history of the business in terms of being the top star at the peak of the wrestling boom, and the plan was for him to lose cleanly to the recently-arrived and still green Lesnar in an unadvertised TV match. Stone Cold has gone on record to say how he wouldve done the honours for Brock if the build was right, but to just have this as a throwaway match for free on regular Monday night programming seems absolutely ridiculous. Austin reacted badly, theres no disputing that, but he certainly had valid reason to have beef with this proposal. Its just a shame that the Texas Rattlesnakes reaction here led to him taking a leave of absence and that he never got to actually have a match with Lesnar.