Regardless of the times they've been tarnished over the years, the two top titles in WWE are still seen as two of the biggest prizes in the wrestling industry.
Granted, Brock Lesnar's extremely limited schedule has often meant that one of WWE's main championships has been held hostage at times lately, yet the WWE Championship held by Paul Heyman's Beast and the WWE Universal Champion held by 'The Fiend' Bray Wyatt are undoubtedly the pinnacle that any WWE talent - and the majority of non-WWE-contracted talent - strive for.
Being handed a World Championship in any organisation should be considered a big deal, and that has largely been the case throughout for decades for Vince McMahon's company. Whether it was as the World Wide Wrestling Federation, World Wrestling Federation, World Wrestling Entertainment, or whatever, being handed the top prize in the company is a major moment for any wrestler.
Hindsight, of course, is a truly wonderful thing.
When reflecting back on the performers who have been given the task of leading WWE forward as the company's champion, it doesn't always make for good reading for WWE. And by WWE, that means Vince McMahon.
Here, then, are eight wrestlers who Vinny Mac and WWE must surely regret ever making a World Champion.