9 Exact Moments TNA Booking Stopped Making Sense
6. Monty Brown Turns Heel
TNA hadn't been short of several swivel-hipped swerve turns in its lifespan by the time Monty Brown shockingly aligned with Jeff Jarrett at the climax of 'Double J's bout with Diamond Dallas Page at Destination X 2005, but the 'Alpha Male' going rogue seemingly at random was the true start of a business-killing habit the company couldn't shake for well over a decade.
An OG for the company from back in its earliest days, the Monty Brown that returned to the fold in 2004 with a tweaked character, a fire in his eyes and a POUNCE spear that rapidly became the most over move in North America. Whilst nobody expected TNA to come for WWE's throne, there was a sense - with the launch of Impact, the introduction of the six-sided ring and the continued innovations from the X Division - that the Orlando outfit could be the longstanding and prosperous Number Two in North America. The booking had gotten in its own way once too often over the past couple of years, but in Brown, a clear star had fallen right into their laps and presented a golden opportunity for TNA to have an all-important homegrown megastar.
Then, his can't-be-stopped babyface run got stopped by a cheating Jeff Jarrett using his usual array of guitar shots, low blows and ref bumps, and to compound his crushing failure, he joined forces with 'Double J' a month later in a senseless heel turn to reduce him in status for good. All momentum was lost, as was a significant amount of trust in the process from the audience that TNA had worked hard to build.