9 More Things We Learned From Shawn Michaels On Talk Is Jericho Part 2

5. Winning & Losing

The two delve into a discussion regarding the nuances of their feud, and Shawn mentions how it encompasses the entire essence of the HBK character - the underdog who doesn't always win, and how he's okay with that as long as the performance is up to par. Chris mentions how that's a change from the HBK of the 90s, to which Shawn replies that he always knew the performance is what mattered, but back then it was more about the creative behind the decisions. Michaels was well known for being difficult to work with and refusing to job, and while he accepts responsibility for how he acted back then, he also raises some good points about how the office would tell him one thing but book something entirely different. He points out that "people don't pay to see losers" - something WWE seems to have forgotten judging by their booking strategies - and insists that if you always lose, fans will no longer take you seriously.
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Brad Hamilton is a writer, musician and marketer/social media manager from Atlanta, Georgia. He's an undefeated freestyle rap battle champion, spends too little time being productive and defines himself as the literary version of Brock Lesnar.