9 Reasons John Cena Will Win Seth Rollins' WWE Title At SummerSlam

6. Cena Can Carry The Fall Season

September through December is always a dead season for the WWE. It is just a natural part of WWE's yearly cycle, with fans skipping a few months until things get hot again in January. With that in mind, WWE will take measures to try and get the fall season over as much as possible. They want to retain the viewership as much as they can. A tried and tested guy like John Cena is the man for that job. Putting the belt on him at SummerSlam and having him defend it through to December will ensure that the casual audience is maintained to a greater degree than a continued Rollins reign. The fact is that six months is a long time in wrestling, fans get bored of long reigns and tune out. A change will keep the product fresh in a season where apathy will be on the rise.