9 Ways Impact Wrestling Can Successfully Rebrand

by John Bills

1. Stop Looking Backwards And Start Looking Forwards

Alberto El Patron Impact GFW Unified Champion
Twitter, @IMPACTWRESTLING

This is essentially an extension of the last point, but it needs reiterating. Too often in the past, Impact has attempted to ‘start afresh’ by reigniting a flame that may or may not have existed throughout its history. Whether that is the glory days of the Knockouts of the wonders of the X Division, there has always been a feeling of trying to get something back.

Impact needs to leave the past in the past and move forward. A wiser man than I once said that ‘the only thing we learn from history is that we don’t learn from history’ - Impact needs to stop trying to fix the mistakes of the past.

There is talent all over the world waiting to be discovered, and great wrestling everywhere. Impact needs to come to its product with fresh eyes and professional wrestling in its heart.

Forget the stars of the past too. The likes of Magnus, Matt Morgan, Petey Williams, and Sonjay Dutt didn’t get the shine they deserved, but they need to be forgotten. Wrestling is better now, and Impact is doing itself a disservice by not going with it.

Believe it or not, but there is hope for Impact, or GFW, or TNA or whatever you prefer to call it. Here’s hoping that this is the final end of year crisis for the promotion.

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Contributor
Contributor

Born in the middle of Wales in the middle of the 1980's, John can't quite remember when he started watching wrestling but he has a terrible feeling that Dino Bravo was involved. Now living in Prague, John spends most of his time trying to work out how Tomohiro Ishii still stands upright. His favourite wrestler of all time is Dean Malenko, but really it is Repo Man. He is the author of 'An Illustrated History of Slavic Misery', the best book about the Slavic people that you haven't yet read. You can get that and others from www.poshlostbooks.com.