Acknowledge It - WWE's HUGE Problem With Roman Reigns

This should go without saying (but WWE no longer know the meaning of that anymore so here goes) but very little of this has much to do with Roman Reigns himself.

It's a disclaimer that's been around a while but it's no less true than it's been for much of his bizarre stint as the company's often-loathed biggest name.

Reigns has always had megastar quality out the *ss - it's why WWE pushed him as one from the second The Shield split. The biggest problem remains to do with the system that created him rather than the awesome athlete that embodies the moniker. It is the most consistent contemporary problem WWE’s television output faces, particularly as the organisation’s wealth grows by orders of magnitude year on year.

Money has the power to justify just about anything, including the busted flush creative malaise that has infected and profoundly altered World Wrestling Entertainment’s end product for years. Generations, even. The divide between those that like and dislike WWE had grown cavernous before All Elite Wrestling came to exist, but AEW - booked by a millennial for millennials - served the purpose so effectively that those that had grown tired of WWE finally weaned themselves off McMahon’s toxic teat.

The job of any WWE megastar is to convince fans both old and new that the company is still the market leader in Sports Entertainment and - whether McMahon likes it or not - pro wrestling. Reigns might be a needle mover according to one of his t-shirts and Paul Heyman's endless droning, but everybody lies and not enough people are telling the cold hard truth about 'The Tribal Chief' - he's many things, but he's still not The Guy.