AEW Full Gear 2023: 10 Nightmares That Could Come True

4. Double Dipping Hurts The Main Event

Tony Khan Ric Flair
AEW

The chap writing this piece looked foolish for boldly predicting that MJF and Adam Cole working a pre-show match at All In would knacker their Wembley Stadium main event. That wasn't the case, but London was a special circumstance for AEW. Can they really keep getting away with this?

MJF is fantastic no matter what position he's put in, but double dipping is always a risk. All Elite must be careful not to over-expose one of their most prized assets right before he defends the World Title. That's especially true considering Jay White's stablemates The Gunns are involved vs. Max on the 'Zero Hour' portion.

Is this all a little too much?

It'd be awful if White got involved in the ROH Tag Title effort and thus diluted the appeal of his title charge later in the night. Overexposure is a real worry in the modern era with so much telly to fill, meaning this double shot stuff Tony Khan is doing with MJF is slightly risky.

Contributor

Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.