AEW's Andrade Files Trademark For New Ring Name

The former Andrade 'Cien' Almas has moved to trademark his new moniker.

by Andrew Pollard
Andrade El Idolo
AEW

Having made his AEW debut back on the 4 June episode of AEW Dynamite, the former Andrade ‘Cien’ Almas has now filed to trademark his new ring name.

The one-time NXT Champion put in the trademark request for “Andrade El Idolo” on 17 June, with the “first use” and “first use in commerce” dates listed as 4 June for this moniker – which ties in with that aforementioned AEW debut.

This trademark filing was put in with the United States Patent & Trademark Office for purposes of, amongst other things, “entertainment in the nature of wrestling contests; entertainment services, namely, live appearances by a professional wrestling and sports entertainment personality” and for merchandise such as shirts, hoodies and hats.

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Andrade was granted his WWE release on 21 March and was introduced as the latest client of Vickie Guerrero on that 4 June Dynamite. Since then, the highly talented star has made it known that he has interest in both the AEW TNT Title and the AEW World Championship – with him also due to challenge current AEW World Champ Kenny Omega for the AAA Mega Title at TripleMania XXIX on 14 August.

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Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main day job, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks, Jamie Hayer, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg. Where his beloved Wrexham AFC is concerned, Andrew is co-host of the Fearless in Devotion podcast, which won the Club Podcast of the Year gong at the 2024 FSA Awards.