Booking John Cena Over The Next Year
5. The WWE Title Is Open For Business
After the hellacious battle two nights previously, the retaining champion comes out and states that he isn't using the iron man match as an excuse for a night off; you don't get nights off when you're the champ, and the champ is here!
He acknowledges how something that really rejuvenated his career was the United States Championship, because it enabled him to elevate the title, have great matches every night, and give opportunities to anyone that wanted a shot. He's never backed down from a challenge, and that includes an open challenge, so Smackdown's land of opportunity is open for business with the inaugural WWE World Championship Open Challenge; you want some? Come get some!
Over the coming weeks, Cena routinely presents the opportunity for someone to have a shot at his title on Smackdown, giving this high-profile slot to great talents like Baron Corbin and Apollo Crews, having high-octane thrillers with Kalisto and Dolph Ziggler, and even facilitating some exciting Raw trades and NXT call-ups (Sami Zayn? Samoa Joe? Cesaro? Shinsuke Nakamura?)
Much like the US Open Challenge, the matches are repeatedly excellent and help establish Cena as a fighting champion who thoroughly deserves his spot at the top. Even as his reaches the twilight of his career, this face is back running the place like he never stopped, and it's hard to imagine anyone stopping him...