Don't try to convince Dolph Ziggler his limited success is in any way his fault; he simply won't buy it.
The current Intercontinental Champion is on his way to defending his title in an Iron Match this Sunday at Extreme Rules, and while he's been flying a little higher on WWE programming, most of Dolph's 2018 has been overshadowed by a lack of direction. He's had failed runs at getting over and feuds no one seems to care about, all while trying to prove he's one of the best in the business. It's a situation he's frustrated to still be in after 12 years of wrestling for WWE.
A recent guest on Lilian Garcia’s Chasing Glory podcast, Garcia came right out and asked why Ziggler thinks he's not considered main-event worthy. Ziggler responded:
"I have no idea; but, I’ve done everything I can…. If you’ve done everything you can and creative has nothing for you sometimes they have nothing for you. Sometimes it’s personal. Sometimes it’s not."
Ziggler doesn't reckon he's been used to his full potential, and when he hears WWE Legends and Hall of Famers try to suggest it's on him, he's calling foul. He says the company knows how good he is, he knows how good he is, and the WWE should be finding more ways to use him.
Ziggler suggested even Shawn Michaels is baffled. He asked Michaels to watch one of his matches and provide feedback. "I said to Shawn, ‘I’m going to go out here in this dark match and you tell me why the hell I’m not on TV kicking ass.’ He goes, ‘Ah Ok.’ I had the match, came to the back and he said, ‘Yeah, I don’t know.’"
Ziggler admitted that seven years ago, he might have had to take a closer look in the mirror. Today, he's pitching to Vince McMahon, working out in the gym more and trying to get noticed. None of it seems to be getting Ziggler past an unexpected run as the IC Champion.
Should he lose on Sunday, Ziggler might start to think WWE really isn't sold he could still be the man.