Dwayne Johnson To "Fully Embrace" His 'Hollywood Rock' WWE Heel Turn

'The Great One' about to double down on his heel turn - "Cody Crybaby" merchandise incoming.

by Michael Hamflett
rock thumb
WWE

Good news for those that fondly remember and/or have rewatched Dwayne Johnson's short-but-magical 2003 run as 'Hollywood Rock' - the multimedia megastar looks to be bringing back a supersized version of it.

This is according to the fairly reliable scoopster WrestleVotes on X. Ahead of a major promo segment on last night's Raw featuring Cody Rhodes and Seth Rollins readying themselves for war against the new unit of The Rock and Roman Reigns, the account posted the following;

Advertisement
"Sources suggest that The Rock is expected to fully embrace his heel turn, drawing inspiration from his past ‘Hollywood’ Rock persona. Additionally, I’m told to anticipate the release of Rock branded ‘Cody Crybabies’ merchandise. The story is just beginning…"

Rock is set to appear alongside Reigns and Paul Heyman on Friday's SmackDown, presumably to address everything that's occurred regarding WrestleMania since the explosive Las Vegas press conference on February 8th. A stand-off between the two sides culminated in Reigns/Rhodes being booked for the 'Show Of Show' and all teases, trailers and promos pointing to a tag team match beforehand.

Rock coined "Cody Crybabies" during an interview with Pat McAfee just hours before the press conference blow-up, and the line was referenced by the 'American Nightmare' during his Raw rebuttal. 'The Great One' may reveal the merch as early as this Friday night.

Advertisement
Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett