Every Paul Heyman Guy Ranked From Worst To Best

The Pushed, The Protected & The Punished.

Paul Heyman
WWE

Roman Reigns became Universal Champion for the first time in nearly two years at 2020's Payback, just two days after he joined up with Paul Heyman in what proved to be one of the company's biggest creative surprises in some time.

'The Big Dog' returning at SummerSlam was billed - before we knew it - as something we'd "never see coming", but it could be argued that this alliance was an even bigger shock.

Heyman's had incredible success with a variety of different talents, but his character is that of a rat that tries to lure in bigger rats so the two of them can rule wrestling as the sewer it often is. The turn means more than the return, and as shocking as it as that Roman's made the switch, there are plenty of cases where this exact move was for the best. It's the quite a few that didn't that he has to worry about.

Ranking here is based entirely on how the wrestler did with Heyman by their side, not some sort of sideswipe at their career at large. For a label that comes with a certain gravitas, it's not always been as straightforward a star-making vehicle as it may seem...

27. Curtis Axel

Paul Heyman
WWE.com

A stark decline for the "Paul Heyman Guy" brand before it'd be finished off completely a year later, Curtis Axel's half-baked push alongside a Heyman without both Brock Lesnar and CM Punk at the time made the second generation feel like second.

Within months, he was a goon. Protected Heyman against the returning babyface Punk got Axel TV time, but not wins.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back almost 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 60,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett