Exposing The Myth: Tag Team Wrestling Doesn’t Draw Money

Because tag team wrestling can do big business when allowed the opportunity to do so.

Young Bucks Cash
AEW

For the longest time, wrestling fans have heard how tag team wrestling simply doesn't draw money.

Let's face it, regardless of how many stars a match gets or how many people lose their mind on social media, so much of the wrestling business is still obviously dictated by having acts that your audience is willing to pay cold, hard cash for - be that in ticket sales, merchandising, PPV buys, or just tuning into your TV product each and every week.

Largely down to the insistence of Vince McMahon, it's been turned into a common belief that tag team wrestling isn't all that important. We've heard time and time again how McMahon is hesitant to showcase tag tandems in a meaningful way, and we've all seen with our own eyes how tag teams rarely get to be positioned as main attractions in WWE - and when the industry leader takes that approach, that can trickle down through the rest of the profession.

The thing is, tag team wrestling can be a massive draw when done well and when allowed the chance to be featured in a big-time spot on the card. To merely see a tag division as an afterthought that can never put an ass on a seat is naïve at best, completely idiotic at worst.

With that in mind, here's why tag team wrestling can always, always, always draw a wrestling promotion money.

8. The Origins

Young Bucks Cash
Pro Wrestling Illustrated

Before getting to the brass tacks as to why tag team wrestling could and should be a focal point of any and all wrestling companies - and yes, that even includes those 'sports entertainment' places - it's time to serve up a brief history lesson of just how and where tag team wrestling came about.

The general consensus is that the origin of tag team wrestling dates back to the late 1940s and early '50s. Those first tag bouts consisted of two teams of two facing off in the squared circle, with tags being required in order to allow a teammate to enter the match.

San Francisco is viewed as the first area to properly showcase tag team bouts, and that was then followed by six-man contests where each side was made up of three partners. This may all sound extremely familiar and formulaic right now, but at that time a tag team match was seen as a huge deal.

In the years since then, tag team wrestling has been about the bond between two people, the mechanics and chemistry shared by those two, and being able to pull together to overcome an opponent. Usually, there'd be matching ring gear at least, but the world of tag wrestling has been changed so much since then - with this aspect of the wrestling world becoming merely a plot point to start rivalries or eventually launch singles superstars in recent years.

But in Team vs. Team tag action, there is still so much value.

Senior Writer
Senior Writer

Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main dayjob, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks, Jamie Hayer, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg.