Four Years Later: The Rise & Rise Of #GiveDivasAChance & The WWE Women's Evolution

Paige Nikki Bella Emma
WWE.com

To contextualise quickly (because WWE certainly weren't donating any more time than was absolutely necessary themselves) Nikki was in the middle of what would eventually end up as a record-setting reign with the butterfly belt and utilised a revived relationship with sister Brie to run off former Champion AJ Lee. The pair had turned their fire on Paige, with the former NXT Champion over-matched by the bullies as they used the in-ring experience edge to dominate her on Raw in the run-up. Nah j/k, they sprayed her with instant tan and stole her clothes.

Paige was the closest WWE came to any sense of genuine female empowerment in 2015, but the in-built inequality was like a virus that seeped from its every pore. To get around her gear getting pinched, 'The Anti-Diva' sported a pantomime pixie dressed borrowed from one of Adam Rose's cartoonish Rosebuds. Commentator JBL, with earnest appreciation, said; "I thought she looked better." Jerry Lawler, not that long removed from getting caught taking a long stare at her a*se on Raw, agreed. "She certainly didn't look bad!" was the familiar reframe. It was still good to be 'The King'.

The pair wrestled for a generous-for-the-era 5:34, but f*ck the wrestling eh? Michael Cole might have been trying to commentate but Bradshaw and Lawler were informing the audience to look, look, look, rather than watch. "This is a battle of two completely different Divas" noted Cole. "Yeah, one has pigment", retorted the Texan. "They're the best-looking Divas on the planet", offered JBL, in an effort to justify Nikki and Brie's recent bouts of bullsh*t.

Though a million miles from a bikini battle, the match was no masterpiece. Subsequently the fans in the arena weren't terribly invested, but after decades of being force fed this patter on television, why would they care live?

CONT'D...

Advertisement
Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett