How WWE Are Quietly Building Their Next Main Event Megastar

Drew McIntyre Dolph Ziggler Hell In A Cell
WWE

The former NXT Champion's presentation since he was called up on Raw's 16 April episode has told us everything we need to know about his future prospects.

When him and Ziggler make their tag team entrance, they do so to Drew's militaristic stomp of a theme song.

'The Show-Off' didn't even get to use his own track when walking out for his singles bout with Seth Rollins at SummerSlam 2018.

When they pose on the apron and turnbuckles, McIntyre is front and centre, dominating the shot.

Hell In A Cell saw 'The Scottish Psychopath' literally carry his partner up the ramp following their electric title defence.

When one of these things happens in isolation, cynics will (not unreasonably) argue that it was a coincidence, a mistake, and something the writers couldn't possibly have been sharp enough to come up with on their own. That position becomes untenable when so many examples unfold in such quick succession.

Make no mistake, this is by design. WWE have wanted you to pick up on their message the Drew is set for a rocket push months before truly pulling the trigger, even in the early days, when the Scot was barely wrestling on Raw. His current storyline with Strowman is a representation of those either seeds coming into bloom, and while the timeline remains uncertain, the moment when he's shot towards Universal Title contention edges closer, and a big pay-per-view bout against Ziggler is just as certain.

But there's more to Drew's push than the way he interacts with his tag team partner; the way he faces his enemies is just as critical.

CONT'd...

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Channel Manager
Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.