How WWE Could Get Much Better (By Removing One DISASTROUS Flaw)

Including Kickoff matches, WWE between Royal Rumble and Extreme Rules has promoted 78 PPV matches in 2018. Including those previously presented on TV, an insane 34 of which were rematches. That is 10 off half, and countless others that weren’t rematches in themselves yielded a rematch on the next TV cycle. When you consider that, of the remaining 44, several were multi-man matches or thrown-together dark tags, there is very little true difference.

The über-lame “Best of Both Worlds” dual-brand marketing tactic sought to correct the issue, but it has only intensified it. At both Backlash and Extreme Rules, WWE promoted no less than seven rematches on each pay-per-view.

WWE, then, is an objectively stale product, hardly helped by the rapid rate at which these rematches occur. It is a deadening blur of the same old sh*t. Of course it’s going to stink.

At SummerSlam, once a major show on which WWE promoted new, exciting matches to present it as a major show, three rematches are scheduled at time of writing: Braun Strowman Vs. Kevin Owens, Dolph Ziggler Vs. Seth Rollins, and Brock Lesnar Vs. Roman Reigns. And, given that Finn Bálor and Baron Corbin across Extreme Rules and RAW are - yes - 50/50, a a lifeless rematch seems certain for the Biggest Party Of The Summer.

The automatic title rematch clause removes any dramatic heft from the main roster product. Wins and losses don’t matter because they are determined, arbitrarily, at the whim of the erratic and forgetful Vince McMahon and his short-term mindset. They also do not matter because they hold no emotional weight.

What is lost can simply be won again.

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