How WWE Destroyed Shayna Baszler

Rhea Ripley Shayna Baszler
WWE.com

December 18th 2019 was the beginning of the end of NXT as we all knew it, such was the seismic sensation of Rhea Ripley's euphoric Women's Championship win over 'The Queen Of Spades'.

The black-and-gold brand had made good on a strong run of shows around Survivor Series season, but this specific win was a result earned through the core of the show's beloved roster. It was a core lost within months to ramshackle booking and a panicked attempt to recapture lightning in a bottle, but rushing was only making it worse. Triple H almost certainly knew that, but he was bound at this point to his new paymasters and a now-far more watchful eye of his Father-In-Law.

WWE is a content factory rather than a wrestling company now. They're all about the figures, so let's look at a few. Baszler had held the title for 416 pulsating days before the December defeat. 4 people defeated her in May 2021, yet only 3 managed that during over 2 years as a TV character before then. These are the numbers that helped draw the number, but there are two more that highlight how and why WWE never replicated the feat on Wednesday nights.

Ripley lost that belt to Charlotte Flair after just 99 days. Baszler lost her aura in defeat to Becky Lynch in 98. Heading into 2020, seemingly no two wrestlers mattered more to the company's loyalest fans. By WrestleMania 36, Vince McMahon was determined to tell the opposite story.

CONT'D...

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Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett