How WWE Has Changed Since Jeff Jarrett Last Wrestled On Raw

The Rock British Bulldog
WWE.com

"What about the Attitude Era?"

Well, what about the Attitude Era? What is it, exactly, that still gets blood in it for the angriest one-handed typists in the YouTube comments section, or the Vince Russo defence army that troll those that only have facts and data to back up their arguments, or those as offended by the letters P.G as others are their B.O?

The October 11th 1999 edition of Raw finds a way to answer these otherwise-rhetorical questions, mostly because of the eye-watering locale. Long forgotten but at the time one of WWE's biggest flexes, the decision to hold the flagship at Atlanta's Georgia Dome was a far bigger shot across the bow than any imaginary ones Triple H could fire from a tank. Over 33,000 packed into WCW's home base to watch the competition (in the loosest possible terms, by that point) put on a typically frenetic edition of the show. And to WWE's credit, the atmosphere was frenzied. The crowd were clearly not disenfranchised WCW escapees, or not remotely a*sed about the wrestling war, because they were white hot all night, in keeping with the product itself.

And Davey Boy Smith took a back bump into dog sh*t.

This itself could have been a rib at WCW's expense. Was this Vince McMahon telling Ted Turner that he could literally book a match to end like that and still fill his building? Or was the literal designed to mimic the metaphorical? The British Bulldog's career was in tatters thanks to a bump he took for WCW on a gimmicked part of the canvas he wasn't advised about beforehand. Better to land in cack than hard on your back.

It was the main event segment of this particular edition of Raw, itself just another week for the rampaging WWE in a ratings war already won long before the end. The 6.1/2.6 deficit would have been embarrassing enough without the faecal finish. At least that was being carried by The Rock for a month and - much like Jeff Jarrett - wasn't anywhere near the WWE Championship. Triple H and Stone Cold Steve Austin were brawling over that, leaving 'Double J' in charge of the Intercontinental Title. The wrestlers title. The workers title. The credible title.

Intercontinental Champion and rampant, violent misogynist Jeff Jarrett was stirring up another kind of sh*t.

CONT'D...

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Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett