How WWE Missed A HUGE Opportunity With Jon Moxley

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WWE.com

The above are not the only comparisons one could make between 'The Champ' and the AEW Champ, and that's not including how a ring announcer can make the pronunciation of a first name last longer than it should.

In the aforementioned Eddie Kingston promo, Moxley magnificently weaponised the AEW Championship ahead of brutalising the former ally that has tried to do the same to him. The language may be a little lewder, but John Cena loved a bit of this once his angles got past the "You want some? Come get some!" stage. And it being WWE with their three-pay-per-view title programmes, almost all of them did.

Just as Cena always did, Moxley gets television time allotted every week to convince fans to watch Dynamite and buy the pay-per-views. Both have been identified as key players for key demographics - Cena was impeccable at enticing children to stand with and for him, while Moxley makes lovesick fools of the 18-45 lot modern-day WWE just can't seem to reach. Soldiers of (literal) fortune, they were and are the made men of their own unique worlds, speaking to wide-eyed throngs that hang on their every last syllable.

So why did WWE not spot this? Why did the company that plastered "Never Give Up" across a gazillion neon t-shirts not follow that ethos when it came to Dean Ambrose?

CONT'D...

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett