How WWE Should SAVE Women's Wrestling

Jordynne Grace Deonna Purrazzo
IMPACT Wrestling

The question isn't asked as much anymore, but is NXT a developmental brand or a third one?

Triple H has gleefully labelled it as both per the yarn he's spinning at the time, but the topic was a hotter one when there was still a ratings "war" to consider. Yet, there are those that never considered the black-and-gold/2.0 show a third brand, and as far as women's wrestling is concerned, some of those fans still don't. That's because those fans watch Impact Wrestling...

For several years now, Impact Wrestling has been a steady away version of itself. Perhaps the most steady away in its complex 22-year history, in fact. No longer aiming to be a distant (and that understates it) Number Two promotion in North America, nor even really worried about if the wider audience even wants a Number Three, Impact Wrestling has figured out that there are enough people that watch, enjoy and accept Impact Wrestling for exactly what it is. And as part of the show settling down enough to satisfy its core base and flirt with the odd casuals/TNA nostalgia addicts, Impact has preserved the integrity of the Knockouts Division.

The name should feel dated - it was established to be (literally) punchier than "Divas" once upon time - but legacy and lineage has elevated it, and the tenure implies and often reflects how much work was done back when it was neither popular nor objectively easy to do.

Years and years pass by with a division that promotes consistently good-to-great action, a level of parity that outright ensures that time will be given to female matches and feuds over anything the men are doing based on the quality of the action and drama. There will doubtless be some cynical motivation underneath during particularly barren spells for the divisions in WWE and AEW, but perhaps thats on the two biggest players not to leave so much space open for that in the first place.

Never in recent memory was this more apparent than during the latter stages of Jade Cargill's TBS Championship run. A run which is now over, reportedly alongside with her AEW one. She's potentially crossing the divide.

How did this happen?!

CONT'D...

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Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett