How WWE Should SAVE Women's Wrestling

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Breaking over a million viewers for its overrun and scoring the highest rating in three years, the number for the September 12th 2023 edition of NXT was an eye-opener for many that either don't keep up with the show or have long assumed that well promoted, well booked and well presented women's wrestling isn't reflected in the Nielsens.

Weeks before the headline clash between then-Champion Tiffany Stratton and challenger Becky Lynch, Stratton had accidentally-on-purpose errantly named 'The Man' as a former titleholder. Through shrewd use of social media - this was destined to get picked up and immediately corrected - Lynch became entangled in a web while Stratton blew off the "mistake".

The tension had been established, and was doubled down on during the last stages of Lynch's feud with Trish Stratus. Stratton even appeared on Raw and at Payback scouting 'Big Time Becks', eventually drawing her further towards Tuesday nights. After Stratton defeated TV opponent Kiana James on September 5th, Lynch appeared on the TitanTron to call her out, and the two fought a week later.

This was NXT, with some WWE main roster thrown in, delivering something of a surprise development in a surprise hit of a story with an unsurprising elevation of Stratton coming out the other side. But it would be generous to call it complex, or an example of the company making extra effort beyond the norm or even the bare minimum of what males get.

It was short but perfectly formed, which is great until you remember that major companies will typically ensure the former before even worrying about the latter.

Minor ones, though?



Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 30 years. As one third of "The Dadley Boyz", Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast, earning it top spot in the UK's wrestling podcast charts with well over 50,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett