It's FREAKIN' OVER... WWE Gives Seth Rollins A Major Upgrade (WWE News)

Seth "Freakin" Rollins is Seth Rollins again.

WWE officially dropped the middle nickname on March 11th, reverting back to simply Seth Rollins across all branding, commentary, and promotional materials. This marks the end of a nearly three-year run of the nickname being an official part of his WWE identity.

WWE first formally added "Freakin" to Rollins' name in January 2022, incorporating it into match graphics, ring announcements, and even championship reign records. While he had casually used it in promos for years, it wasn’t until then that it became a staple of his presentation.

Rollins fully embraced the over-the-top persona that came with the nickname. He evolved his character into a flamboyant, unpredictable figure, adopting vibrant, eccentric outfits that channeled everything from 1980s glam rock to modern high fashion. His promos became increasingly unhinged, with maniacal laughter, exaggerated mannerisms, and a self-proclaimed 'Visionary' persona that blurred the line between genius and madness. His entrance also reflected this, featuring elaborate, often ridiculous costumes and audience participation as fans sang along to his theme song.

The decision to remove the "Freakin" nickname suggests WWE may be shifting Rollins back to a more serious role, potentially setting the stage for a major character reinvention.

While still a babyface, the exaggerated nature of his persona potentially running its course may result in the character finding new grounding as a heel in the weeks and months to come. That could start around WrestleMania 41, where Rollins is expected to form part of a triple threat match with CM Punk and Roman Reigns that will be in conversation for the 'Show Of Shows' Night One main event.