WWE is once again focused on changing NXT's perception to that of a "third brand" comparable to Raw and SmackDown.
This is according to insider Twitter account WRKD Wrestling, who reported prior to Friday's SmackDown that this summer, WWE CEO Nick Khan returned to the "third brand" focus.
Per WRKD Wrestling:-
There will be #WWENXT appearances on #SmackDown tonight, including a WWE legend, due to the event taking place in Orlando, FL near the Performance Center It was stated earlier this summer that Nick Khan hopes to have NXT seen as more of a third brand as opposed to developmental
Amongst the developmental talents to appear on SmackDown were Women's Champion Tiffany Stratton, NXT Champion Carmelo Hayes, and Trick Williams.
Recent months have seen increased crossovers between NXT and the main roster. In June, World Heavyweight Champion Seth Rollins hit Tuesday nights for a title defence against Bron Breakker, whilst the likes of Mustafa Ali and Baron Corbin have become developmental regulars.
Dominik Mysterio, meanwhile, captured Wes Lee's North American Championship on last week's NXT, helping the show to an impressive 0.21 P18-49 television rating. The Judgment Day and Dominik are expected to keep making NXT appearances in the wake of their recent ratings spikes.