NXT Great American Bash Defeats AEW Fyter Fest In Overall Viewership

AEW secures victory in all-important key demographics.

by Michael Sidgwick
Sasha Banks NXT Great American Bash Eddie Guerrero
WWE.com

NXT Great American Bash defeated AEW Fyter Fest in the week one battle for overall viewership by a score of 792,000 to 748,000.

There is, as ever, more to the data than the surface reading - but the trends are very positive for an NXT brand that is very much on the rebound. That is the theme of the week, in essence.

AEW recaptured a strong percentage of the audience that deserted last week's show, which was stronger on build than in-ring spectacle, growing its audience by over 100,000. NXT meanwhile also made gains; while only to the number of 6,000, which on its own terms might be considered a slight disappointment, given that the Great American Bash functioned ostensibly as a PPV-calibre event, it's consistent with an encouraging pattern, nonetheless: it's the third consecutive week in which NXT has maintained viewership in the 700,000 range, and the second consecutive overall viewership ratings win.

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Time now for the excuses/reading of data that advertisers and networks consider most important, depending on one's perspective: AEW once more won all key demographics with the long-time exception of the 50+ crowd.

NXT won overall viewership and the beyond fatiguing perception battle; TNT is happier with the result than USA.

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See you next week.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!