Roman Reigns Becomes A 'Paul Heyman Guy' On WWE SmackDown

A 'Big Dog' and an 'Advocate' walk into a bar...

Paul Heyman Roman Reigns
WWE

Roman Reigns has teamed up with Paul Heyman ahead of this Sunday's WWE Payback pay-per-view.

The 'Big Dog' returned at SummerSlam with a bang and a new heelish edge. Any fears that WWE would revert him back into happy, smily Roman quickly were allayed on SmackDown when Reigns revealed that he's the latest 'Paul Heyman Guy'.

His heel turn is official, folks, and this doesn't seem to be a short-term fix either. It'll have a knock on effect of turning Bray Wyatt's 'Fiend' babyface - all signs are that WWE want to run with that character as SmackDown leading good guy.

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Not Roman Reigns and not Braun Strowman.

Big Braun has become a full-time heel again too, but it's Reigns who has undergone the most interesting character change over the past week. Few could've predicted that he'd return when he did and link up with Brock Lesnar's 'Advocate' in the process.

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Heyman played an understandably smug role on SmackDown. In storyline, he has just convinced one of his oldest enemies to become his next client.

It'll be interesting to see how Roman does as a heel. He's got great presence, and should thrive.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.