Serena Deeb Reveals Backstage AEW Role

The Woman of 1,000 Holds details her backstage work with AEW.

by Andrew Pollard
Hikaru Shida Serena Deeb
AEW

Currently proving herself as one of the best on the planet, AEW's Serena Deeb has revealed how, in addition to killing it in the ring for All Elite Wrestling, she's also doing some backstage work for the company in a coaching capacity.

Speaking on The Wrestling Inc. Daily, the former NWA Women's Champion explained:

"For example, yesterday I did what was supposed to be a four-hour seminar, but it ended up being a six-hour seminar because we were just in it and we were just going. I felt so good at the end of it. I really love coaching and I want it to be a part of my life and my future, and I am getting to do a little bit of that at AEW, as well. So that's a part of me, for sure. I have an innate desire to help people and I've kind of always been like that. I really love it."

Explaining how she helped out on the producing side of things during her time out injured last year, Serena added:

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"When I was kind of sitting on the sidelines, I stepped into the coaching role and the producing role. Kind of like the stuff I was doing before at the other company [WWE]. I'm helping them with their matches, I am on headset next to Tony [Khan] calling their matches, talking to the truck, doing all of that. I love that too, and you know what? That has an exhilarating component in itself. Like, especially when you really help and then you watch them go out and they kill it, you feel like you're part of that. It's very rewarding."

Deeb would also discuss her role as a locker room leader, particularly to the Japanese women on AEW's roster, with Serena herself having at one stage lived in Japan for three months. Additionally, the former Straight-Edge Society member would praise how Molly Holly and Gail Kim are doing similar great backstage work with WWE and IMPACT Wrestling, respectively.

Most recently for Serena, she's been involved in a rivalry with former AEW Women's Champion Hikaru Shida, with Shida seemingly bringing an end to that feud on the 15 December episode of AEW Dynamite by winning a rubber match in the pair's three-match series.

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What's next for Deeb remains to be seen, but The Woman of 1,000 Holds has been absolutely knocking it out of the park in recent years with anyone she steps in the ring with.

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Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main dayjob, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks, Jamie Hayer, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg.