In some news that doesn’t bode particularly well for current
WWE Universal Champion Seth Rollins, segments led by him on WWE Raw over the
last month have been pulling in poor viewing figures.
Not just ‘not great’ numbers, but Rollins’ segments – as per
Wrestling Observer Radio – have been the lowest rated quarter-hour segments on
Raw throughout September.
At present, Seth is entangled in a feud with ‘The Fiend’
Bray Wyatt, yet the majority of Rollins’ segments on Raw are just him cutting
ten-minute promos that we've all heard before.
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We’ve seen Seth labelled The King Slayer, The Beast Slayer,
and even The Monster Slayer, but maybe a change to The Ratings Slayer would be
more apt.
To be fair to Rollins, he’s not been given all that much to
work with in terms of making him look like a strong babyface character.
Granted, his in-ring work has been, as ever, impressive, and obviously big wins
over Brock Lesnar and Braun Strowman help give him some credibility, yet it
always feels as if WWE creative is one step away from dropping the ball with
the former Shield member.
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For some reason, WWE struggles to make Seth Rollins all that
likeable of a character once the “BURN IT DOWN!!!!” finishes. And to think,
this is a performer who has organically made himself the hottest babyface act at several points
throughout his WWE career.
The Fiend challenges for Rollins' Universal Championship this Sunday at WWE Hell in a Cell.
Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics.
As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic.
Between his main day job, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks/Saints, Jamie Hayter, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg. Where his beloved Wrexham AFC is concerned, Andrew is co-host of the Fearless in Devotion podcast, which won the Club Podcast of the Year gong at the 2024 FSA Awards.
