The Day WCW Nitro Died

Jeff Jarrett Buff Bagwell Shane Douglas Vince Russo
WWE.com

Is this Nitro worth your time, even for a bit of hate-watching, in 2021?

Perhaps. If you only watch one from the eternally boring 1999, make it this one. Foreshadowing how awful the three hour Raws would become, the long drawn out matches and rematches make for dire times when the characters aren't over.

Vince Russo addressed this problem for all of one week in how quickly this show moved, but it was unwatchable for entirely different reasons almost immediately afterwards.

WCW lost viewers and AOL/TimeWarner bosses lost patience, but this Nitro resulted in the company's core audience - the one that has proved so vital to WWE in the streaming age - losing faith. Russo wasn't the fix, the fix for the fix wasn't the fix, and the promise of a fresh start couldn't fix what was deemed too broken after shambolic telecasts like this one.

Cry for the death of WCW 20 years on from its passing if you must, but take care to remember the reasons it happened. Or for that matter, watch them on Peacock - Vince McMahon's already been paid for it, because capitalism - not McMahon, nor Russo, nor even Jeff Jarrett - will sadly always be king.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 30 years. As one third of "The Dadley Boyz", Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast, earning it top spot in the UK's wrestling podcast charts with well over 50,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett