The Disturbing Truth Behind The AEW Women's Division
In the short-term, AEW should make the bold decision to start Dynamite with a women's match. This has not happened one single time. Toni Storm Vs. Jamie Hayter is an ideal choice. Storm is very popular, Hayter gets the crowd up with her sh*t, and the match promises to be a physical bomb war informed by their time spent in Japan. The addition of Rampage on the taping schedule has compounded the issue because fans reserve their energy more than they did in February 2020. The women are victim to this. Why not capitalise on that early enthusiasm to the benefit of the performers who badly need it?
Looking at the bigger picture, Khan needs to stop patterning the women's division after the men's. The established star versus prodigious upstart model simply doesn't work in a division with so little investment. Gedo and peak Ryan Ward/Triple H beat wrestlers far more often than Khan likes to, but they still enjoyed long, critically acclaim stints with the pencil. Khan could really do with pivoting to a less drawn-out, more all-star vision in the women's division, akin to what Gedo did in his prime. There is more than one way to book. You book around the talent you have. Khan doesn't do this for eight minutes every Wednesday.
Again: there are short and long-term booking solutions to solve the problem.
So why aren't AEW taking them?