The Last Days Of Heel John Cena

John Cena 2002
WWE

Vince McMahon wasn't short of a star, even after the WCW Invasion of 2001 had collapsed thanks to his haphazard mismanagement of it.

If anything, some hefty AOL TimeWarner contracts running out in line with a notable injury recovery empowered his roster with an energy it had missed during the first full year of his long-desired monopoly.

He'd been able keep The Rock around to cover for Steve Austin's departures, Hulk Hogan was in the red and yellow like old times (but putting guys over, in wholly unfamiliar scenes) and The Undertaker and Triple H hadn't yet extinguished their Top Guy aura with that wretched King Of The Ring main event.

John Cena, subsequently, wasn't exactly filling his eyes with dollar signs. As 'The Champ' himself put it;

Higher-ups said, ‘If we’re going to put the kid on TV, he’s gotta meet Vince! They literally dragged me by the arm to Vince’s office, threw me in and asked him, ‘What do you think?’ I had ridiculously ugly, long, super-dyed blond hair that was shaved bald on the sides. He turned around and with a disgusted look on his face, he said, ‘Cut his hair,’ and I was whisked away from Vince like an assembly line. That was the first time I met Vince McMahon and he was disgusted to look at me. They shipped me out and I immediately got a haircut, which was not dyed blond, but equally as horrible.”

Laughable as most of this is, it's also key to the first chapter of Cena's story. Every single WWE star of any renown has made known the importance of getting in with the boss, and in 2002, he wasn't managing it very well. Famously, he'd feared the chop by October until Stephanie McMahon catching wind of a bus rap changed his life and effectively changed the whole industry.

Working with Vince was key and this Cena knew. Getting to spar with him on television was the audience's tell that the young star was rapidly becoming a made man.

CONT'D...

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett