The One War WWE Will Never Win

Rey Mysterio Eye
WWE.com

It's overwhelming. Promos are succinct, impactful, and don't have that fake, tedious, soupy soliloquy vibe. All have their own personality because they're not drafted from the same style guide. But it's clear even on the commentary booth. The gentle joshing, sprawling non-sequiturs and inside jokes are natural conversational rhythms. It doesn't feel remotely produced. It feels like a real thing commentated upon by real people.

WWE is far weirder than eyeball extractions and spider squishings, which Vince McMahon perhaps liked all along because the simple alliterative qualities of those phrases amused him.

It is also weird in your more traditional ways, like the damaging booking, laughably meaningless finishes and dreadful continuity. It is established that the WWE system is fundamentally f*cked. This point was illustrated using examples from the very recent past, and it's been going on years. Another more will guarantee more bullsh*t.

WWE only exists in reference to itself and its past because it is disconnected from reality like an eye from its socket. But there is no magically healing this - Christ almighty - globe luxation. Imagine going to the effort of finding the correct, very medical-sounding term for something so patently dumb as f*ck. What an example of WWE's insane priorities that is.

"We can't get the name of the injury wrong - we'll look stupid!"

And it is so deeply, deeply weird because it is curated by a 74 year-old that has never seemed so removed from a reality he may never have known.

CONT'D...(3 of 6)

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!