Ricky Steamboat's asking price was "extremely high", and that's why officials running the Starrcast V event couldn't come to terms on a way to book him as part of Ric Flair's last match on 31 July.
Fightful Select reports that Steamboat was interested in working alongside the Rock N' Roll Express vs. Flair and FTR, but neither party could agree on money. So, eventually, Ricky pulled negotiations and Starrcast started exploring other options.
Previously, it was believed that 69-year old Steamboat just didn't fancy wrestling a match again - he last worked a tag bout (alongside his son Richie) for WWE's old FCW development wing on 16 June 2010. Before that, Ricky ploughed through a bunch of house show dates for WWE in 2009.
The truth is that this all boiled down to money more than anything else.
Steamboat didn't turn the match down flat, but his asking price was a bit too high for Starrcast chiefs and they refused to budge. The organisers still haven't announced who will team with Rock N' Roll against Flair, Dax Harwood and Cash Wheeler.
They've got approx one month to find somebody suitable.