The Real Reason WWE Still Push Roman Reigns

Braun Strowman Roman Reigns
WWE.com

'The Monster Among Men' was turned heel following his SummerSlam near-miss against Reigns and Brock Lesnar, aligning himself with midcard botherers Dolph Ziggler and Drew McIntyre to facilitate the red brand with six-man tag matches with The Shield on house shows and pay-per-views over the Autumn months. The Shield returned in t-shirts alone a week removed from their Brooklyn reunion, flogging t-shirts with the Toronto locale on as they'll now do everywhere they travel.

The clobber may not be orange, blue or yellow, but the motivation is still bright green. And it's this that apparently keeps Roman atop the pile in spite of the vuvuzelas used by the crowd every time he's walked the aisle since late-2014.

Money is talked about in figures almost too great to reconcile these days. Performers make the sort of money for short Monday Night Raw cameos and endless house show loops that would have made territory stars blush, but allegedly so few are overtly worried about how those shows sell. The bottom line didn't just disappear from company vernacular when Stone Cold et al marched off into the sunset - it disappeared from the minds of millennial performers standing on the shoulders of their giant heroes.

McMahon was Austin's foil many times he uttered that legendary catchphrase. He rebuilt his empire upon it.

CONT'D...

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Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 30 years. As one third of "The Dadley Boyz", Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast, earning it top spot in the UK's wrestling podcast charts with well over 50,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett