The Real Reason WWE Still Push Roman Reigns

Television networks and fans are buying still buying in, but the majority of the ticket-buyers are creating an atmosphere yet again built to destroy. Everything in wrestling has a diminished return upon repeat use, so the Roman Reigns retread of the John Cena push will suffer just as much. Here's hoping he still has the Universal Title by January, because the poor guy stands to be eviscerated by Daniel Bryan's again if he enters the Royal Rumble. McMahon has made a concentrated effort to make 'WWE' the ticket-selling brand, but seems happy to award Roman the prize because he's his top priority. No promo referring to himself as a "workhorse" will change that.

Vince McMahon as his biggest supporter will ultimately be what ensures that the Roman Reigns push will continue unabated. The real reason, if you will. McMahon's barely even the babyface in his own job anymore. Triple H has galvanised fans worldwide with his tireless personal repositioning as the saviour of the future - more believably cast than he ever was as a performer in the mid-2000s. The man McMahon allowed into his family and to rule his product will be the one that takes it from him, but he's not going out with a fight to prove his totalitarian control one last time.

Roman Reigns, week after week, reminds everybody else in the company exactly who 'The Big Dog' really is, but he's a ventriloquist dummy for a billionaire's final power play. The novelty of Roman carrying the strap over his shoulder instead of Brock dragging it along the floor lasted seven days. As long as McMahon sees financial figures like he did before SummerSlam, the novelty of every Spear and Superman Punch to him won't ever wear thin.