The Rock Vs. Steve Austin | Wrestling Timelines

November 16, 1998 - Another Ploy

Rock Austin November 1998
WWE

The WWF presents another hollow stunt match: this time pitting new WWF Champion the Rock against Steve Austin. For the first time since a brief coming-together in ‘97, Rock and Austin are direct rivals. They are now absolutely enormous stars.

The match happens because Shane, despite planning “all along” to screw Austin, signed a contract guaranteeing him a title rematch.

(“All along” becomes very familiar as a phrase. It is used to barely justify the dense, knotty plotting).

This makes zero sense, but for now, nobody cares. The incoherent story beats are thrown at the audience at such a blistering rate that there’s no time to ask questions. The new, massive, young adult male audience, frankly, is not bothered: who cares about logic, poindexter, when there’s swerves, breasts, and ass-kickings as far as the eye can see?

The point of Russo’s writing is not to make the fans ask “why?”, but rather make them say “whoa”.

The match isn’t PPV calibre, but it’s a blast. Austin's fury is perfect given the context, and Rock gets better every time he’s in there. He doesn’t apply a chin lock and waste time: constantly moving, he puts on the Million Dollar Dream hold, showing for the first time that he has studied his rival. Austin has the match won, but is screwed by Ken Shamrock. The Undertaker causes the disqualification by blasting Austin with a shovel. Another less than stellar revisit of that programme is imminent.

Raw draws a gargantuan 5.5 in the ratings. Austin’s first night as champion drew a 3.8, and was defeated by Nitro. There are lots of factors, beyond their respective star power, informing the rating - but the race to be the number one guy is on, nonetheless.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!