The Simple Solution To AEW's Biggest Problem

While “fixing” the AEW women’s division isn’t as simple as Tony Khan clicking his fingers and strapping Britt Baker, moving forward with the scene’s best talker and biggest character represents a clear break from how it has been presented since Riho bested Nyla Rose in the first Women’s World Championship match.

At the original All Out, AEW chose its strongest male personality, Chris Jericho, to carry the men’s belt for its first few months. Let’s try that with a dentist now.

It must be stated that none of what has been said in this editorial is a shot at the wrestlers, who aren’t responsible for what has happened here. From developing prospects like Tay Conti to Shida, the longest-reigning champion, there is a lot of talent within this group - and more than enough to build a division that drives viewership in a positive direction while satisfying creatively.

The proposed solution isn’t complicated. It’ll take a lot of work, and perhaps enduring a few viewership storms, but it isn’t complicated.

Having a lacklustre women’s division isn’t good enough in 2020, particularly when AEW’s direct competition is doing such an impressive job of pushing, presenting, and promoting a scene that stands as the jewel in a black and gold crown. Even if it isn’t considered one behind the scenes, NXT’s division makes AEW’s feel like a booking footnote.

Putting Britt Baker at the centre of a rebuilt framework may help make this problem go away.