THIS Is WWE’s Plan To Defeat AEW

And isn’t it funny, that this rare shared universe expanded almost immediately after talks were leaked?

Meltzer also revealed the following:

“It does sound like a good idea if/when NXT gets on FS 1 and there will be more appearances by main brand stars, but this was more Styles just trying to do what you would do in that sort of situation.”

“There will be more appearances by main brand stars.”

Of course there will.

WWE’s answer to everything is to do the almost precise opposite of building stars from the ground up: WWE parachutes stars into the product for short-term gain. WrestleMania 35 didn’t positively affect television ratings; if anything, the antagonistic bait-and-switch main event on the post-‘Mania RAW seemed to repel audiences. The impulsive approach to the Superstar Shake-Up didn’t matter, ultimately; the ratings continued to plummet, and so, rather than build or effectively promote the stars on each roster, WWE introduced the godawful Wild Card rule. This allowed three/four/actually, whomever WWE wanted to appear across RAW and SmackDown, enabling the most over stars—Roman Reigns and Shane McMahon, most notably—to pull double duty and numbers, theoretically.

This gambit didn’t work, either. Objectively, ratings did not climb, and the confusion, repetition and desperation badly damaged an already piss-poor brand reputation by consensus.

The USA Network, losing patience, made WWE book a Reunion special as SummerSlam season heated up. It popped a rating, but not the core fanbase. Consensus here ranged from harmless, pointless fun to sad display of both the past and the present.

But what of the ‘Future’?

CONT'D...(2 of 5)