THIS Is WWE's Secret Biggest Problem

Bobby Lashley Ali
WWE.com

It's that there are too many problems.

There are so many problems, in fact, that the problems - and they're always there, deep in the damn roots - no longer feel like problems. Asuka defeated SmackDown Women's Champion Bayley on RAW to earn a Championship Opportunity at SummerSlam, which You'll Never See Coming. People were happy enough to see the match more than they groaned at the bankrupt creative.

WWE's customary three week f*ck that guy for not getting over push has now shortened to one, in the case of the incredibly talented and marketable Mustafa Ali. He didn't trend. This wasn't considered a disgrace. It's just what they do, innit?

Two weeks ago, the Hurt Business took over 'RAW Underground'. The next week, Shane McMahon had resumed his role as...host? Matchmaker? Master of Ceremonies?

So did MVP et al. simply survey RAW Underground and, like most viewers, think of it as cringe desperate sh*te, and walk out? Was this a continuity error or an editing mistake stemming from the block taping schedule? Or is it just typical WWE brain worms?

On last week's NXT, the tag team division wasn't featured. At all. Not in the ring, not in a backstage segment, not in a vignette. This was the biggest indictment of all, because nobody cared. In the toxic trenches of Twitter - in which a group of bored, locked down fanatics arm themselves with criticisms to win the "But what about the other side?" wars - this barely registered. WWE's chronic lack of buzz and relevance meant nobody could be a*sed. Go to Twitter. Search 'Imperium NXT'. Filter to 'Top'. The most prominent tweet has six likes.

Six.

CONT'D...(2 of 6)

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!