THIS Is WWE's Secret Biggest Problem

Yawn, yawn, yawn.

by Michael Sidgwick
Randy Orton Drew McIntyre
WWE.com

WWE has 99 problems but a boomer ain't one.

These problems are institutional and so vast that they cannot all be stated here, but, for some quick supporting arguments: WWE is booked by an ancient and very much heids-gone autocrat who infrequently admits, onscreen and off, that the product is an abysmal failure. It is an abysmal failure because the system in place is multifariously broken. There is no continuity nor commitment, and those who are profiled are handed material that is either ponderous or beyond lame, but always synthetic and spoken in identikit meter. WWE is booked week-to-week in a desperate sh*t-slinging exercise. Antifa! Fight Club! Monkey Tennis!

The formula is ancient. The characters are ancient. The main event programmes are bereft, entirely, of actual entertainment value. You are supposed to be entertained by this sh*t. There's no patter, no fun - just a 71 year-old with several health problems getting kicked flush in the f*cking head minutes after reminding everybody that his son had died.

A main event programme must be serious, yes, but for Christ's sake, make it fun. Dramatic. Extravagant. Something. Drew McIntyre Vs. Randy Orton is two guys in a dingy gym wearing black trunks accusing one another of being a failure.

Maybe WWE are just unlucky. Imagine falling into a barrel of generation upon generation of gifted talent, and landing on The Big Show. In 2020. Well, he is a giant! He's the World's Largest Athlete! Why wouldn't you land on him?

As for WWE's secret, biggest problem?

CONT'D...(1 of 6)

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!