Part of the compelling creative for the Undertaker / Heidenreich feud was that Heidenreich 'raped' Smackdown announcer Michael Cole. He also recited poetry. When that's the best creative can do for a character, you know you're in trouble. The dramatic storyline of Taker vs Heidenreich was painfully bad, made worse by the fact Heidenereich wasn't a very good wrestler. The two men feuded because Heidenreich had cost Undertaker in a WWE title match, the reason being that the 'psychopathic' character was on a crusade of senseless destruction. Despite the involvement of Heidenreich's manager Paul Heyman, the feud failed to get over, mainly because it was woefully obvious that this was just another greenhorn for Taker to beat. Frighteningly, the original plan for this feud, was Undertaker to partner with Kane against Heidenreich and Snitsky at WrestleMania 21. Can you imagine how bad that would have been? Mercifully Undertaker nixed that match and instead faced Randy Orton.