Vince Russo's 10 Insider Stories From Running WWF Magazine

5. Creating Angles In The Magazine

OK, so the Raw Magazine is beginning to take on a life of its own€”only one small problem---the in-ring product was still quite bland and boring. So, in my mind, if we already had a fake columnist in Vic Venom, why not shoot fake angles for the magazine? In other words---if the storylines on TV were going to be weak, then we would just create different ones in the magazine that weren€™t! And, that€™s exactly what we did. I can clearly even remember a story where we actually €œsaw€ Ted DiBiase paying off Doink the Clown!!! Luckily, at that time, nobody was paying any attention to what we were doing, because truthfully---we were getting away with murder right under Vince McMahon€™s nose.
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Former head of creative for the WWF and WCW during the most crucial period in wrestling industry history. Currently working on pyroandballyhoo.com, writing weekly slideshows exclusively for WhatCulture.com.