OK, I am going to list three things that I love: 1. RIHANNA 2. THE SAN FRANCISCO GIANTS 3. THE BEATLES Ok. If Rihanna was playing center field for the San Francisco Giants, and lets say for arguments sake she was NAKED. Then suddenly, with two outs in the seventh inning, Rihanna breaks into song, maybe she starts singing, Rock Star. Then, out of nowhere, maybe from the bull pen, ALL FOUR BEATLES run onto the field, instruments and all, and start singing alongside Rihanna. Now, keep in mind, that John Lennon and George Harrison have since long passed, so this would be the first time that anybody has ever seen them in quite a while. OK---so do you have that picture in your head? Great. Well---EVEN THAT I WOULDNT WATCH FOR THREE FREAKIN HOURS!!! Nobody, in 2015, with all the choices we have, is going to watch a THREE-HOUR show regardless of the content, let alone a THREE-HOUR wrestling show that is marginal---AT BEST! The three-hour block is killing the WWE, and will continue to do so as long as they take the check from the USA Network. Look, believe it, or not, I understand business, but at what cost do you allow money to hurt your product? Yes, there is much to be fixed in the wrestling business at the moment. Can it be done? There is no doubt in my mind. Will it be done? That solely depends on if those involved care enough to do so.
Former head of creative for the WWF and WCW during the most crucial period in wrestling industry history. Currently working on pyroandballyhoo.com, writing weekly slideshows exclusively for WhatCulture.com.