What Really Happened When Vince McMahon Took Memphis

Vince McMahon Jerry Lawler USWA
WWE

Jerry ‘The King’ Lawler marched into the World Wrestling Federation in December 1992 as a similarly cartoonish outlaw, sporting a cape, crown and sneer for any babyface that crossed his path. He was iconic amongst wrestling fans in Tennessee as an unassailable champion of Memphis, knocking back the repeated challenges of outside invaders. Jerry would invariably run the marauders out of town and the locals would celebrate until the next menace arrived.

Lawler’s WWF signing represented the continuation of a loose working relationship with his USWA promotion. Their struggling houses had been boosted by Titan talent for years in an agreement that allowed McMahon to cherry-pick some of the best in the territory, as well as afford some of his performers invaluable experience. Appearances by Bret and Owen Hart in 1993 at the company’s regular Monday Night Mid-South Coliseum shows were a boon, but they became part of some canny gamesmanship that allowed Lawler to serve all masters in his dual role.

Whilst the heel Jerry was scathing on WWF television as part of his ongoing conflict with ‘The Hitman’, the Hart brothers took revenge as villains in Memphis. Bret was globally popular, but his chicanery in Memphis helped shore up Lawler’s seemingly irrational hatred on any given edition of Raw or Superstars. A tainted victory for Bret and Owen over Lawler and fellow babyface Jeff Jarrett thanks to corrupt referee Paul Neighbours lit the touch-paper for the biggest WWF appearance of all.

Neighbours was a used car salesman of a performer with a barrel chest and thinning skullet, but fit the mould of a traditional regional heel at the time. There was little reason to consider him any sort of threat, until one final pre-match promo in which he dropped a name as if it were an atomic bomb. He confirmed that Vince McMahon himself would be ringside to watch his match with Lawler. For their part, Vince and Jerry taped a ‘Kings Court’ segment exclusively for the Mid-South crowd in which they exaggerated their switched personalities. Both were exquisitely deft in their careful portrayals.

True to his word, Vince sat ringside with Pat Patterson acting as security for the nervous North Easterner. Feverishly booed by the Lawler loyalists, he cut a promo dripping with disdain for the crowd, before tripping ‘The King’ on the outside to provide a distraction in what was otherwise a one-sided affair. As the tension between the pair grew, Patterson held Lawler for McMahon to wallop him with a single right fist before indignantly storming out of the building.

[CON'T. P2/3]

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett