Who Was REALLY Responsible For WWE's New 24/7 Championship

This news might, at least, rid us all of a certain chant...

by Michael Sidgwick
Mick Foley 24/7 Championship
WWE.com

In news that will doubtlessly shock many of you, WWE's new 24/7 Championship - a somewhat desperate gambit to shake things up in WWE, which as a company is already that April Fool's can of Duff in the Simpsons - did not spring from the mind of Vince McMahon.

In fact, the title was imposed on WWE by the USA Network, per this week's Wrestling Observer Newsletter.

USA has "complained" about tumbling ratings for some time, pitching various ideas to WWE in specific regards to the wildly unpopular third hour, which invariably performs dismally and has done throughout recent years. According to Dave Meltzer, "one person with knowledge of the story" dismissed all of these ideas as "terrible", rendering this unseen fax the new Holy Grail of professional wrestling, post-Hart/Magee.

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How sh*tty could those ideas possibly be, for WWE to have ignored them in favour of Baron 'Double Duty' Corbin, week on week?

In any event, Vince felt he had to take one idea on board, and thus the 24/7 Championship was born. A title with actual potential to drive R-Truth's eternally charming comedy vehicle, the verdict so far is inconclusive.

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But, since the loose "division" is so far comprised of acts Vince deems low-priority, may God have mercy on all of our souls.

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!