Why AEW Has Just Helped Triple H In A Big Way

Festival of Friendship
WWE

The heartbreaking reality of 2017's instantly iconic Festival Of Friendship segment between Kevin Owens and Chris Jericho was that it was destined to not set up a major title match.

Then-Champion Owens had a date with Bill Goldberg at March's Fastlane that had made the chances of him heading to WrestleMania as champion completely untenable. The sardonic and violent conclusion of his months-long friendship with Jericho was to result in a relatively meaningless midcard match for an even more meaningless midcard title.

It was the contest that resulted in the infamous shot of Owens being curtly pied off by McMahon backstage afterwards, all under the watchful of WWE cameras shooting a Network special that ended up playing more as a video diary of an abusive relationship than a year-in-the-life fluff piece.

The type of own goal the company used to score with wilful ignorance, and yet even then, carefully curated beloved NXT father figure Hunter was playing the game. Because what didn't feature on the Owens special was any footage explaining how the seminal segment splitting the pair up almost never even went ahead as planned.

Chris Jericho himself later revealed that Triple H had been manning Raw the night Owens destroyed him, and that 'The Game' wanted much much less of the ballyhoo and b*llocks that dressed the set before Owens used it as a stomping ground. It took a call to McMahon himself to overrule Hunter's instincts, which was the sort of bold choice only a veteran of 'Y2J's standing could realistically make.

Five years later, and that same Triple H can take partial credit for a glorious spiritual sequel.

Has he, as a booker again, learned a valuable lesson from the man he once branded an B+ Player and the man who was the 'Demo God' at the front of a brand destroying his pet project in a television ratings war? The Bloodline t-shirt segment suggest so.

(CONT'D...)

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett