Why THIS Is The Biggest Star WWE Must NEVER Push

At this point in Uso's run, the main character motivation isn't about reliving and re-litigating his past but searching for a much brighter future.

Jey's tried to manifest singles title glory but has fallen short each time. A Royal Rumble plagued by his own brother attempting to toss him yielded uninspiring results. Jimmy screwed him again when he came up against Gunther for the Intercontinental Championship, and The Judgment Day (in spite of Damian Priest's requests) did the same when he fought for the World Championship in Lyon at Backlash. The common denominators were numbers games he ultimately lost, in-part due to how the perennial tag favourite is trying, honourably to go at it alone.

WWE are again faced with solving the problem of seeing through this long babyface quest while simultaneously confronting the reality that the matches can so rarely follow the exhilarating entrances. It has been an impressive long term story for Jey at this point, and one that has ultimately led to him becoming one of the most over performers in the industry regardless of what he can and can't do when the bell rings. It stands to reason that by telling an even longer one, the company can land on a match and a moment that justifies all this momentum.

Still short of the gold he desires, Jey Uso should use this motivation to fight for and win this year's Money In The Bank briefcase. Ignoring how many of the plastic cases with "YEET" scrawled across the side the company could sell, he should then ostensibly get to work - golden ticket in hand - biding his time for the best moment to strike.

However, he'll meet a setback along the way - the fact that he's simply too good a dude. Like everything else from the past 18 months or so, he'll then turn what should be a negative into an enormous positive.

(CONT'D...)